Author: Emmanuel Aublet
-
Wendy’s makes breakfast optional and trims its menu to win back traffic
After several quarters of decline, Wendy’s makes breakfast optional for franchisees, drops low-volume items and reworks crew organisation.
-
Innovation in a commodity world
Hats off to Lotus… No, not the sports cars: the manufacturer of toilet paper, proving that innovation can hide at the center of a roll of toilet paper …… Everything stems from, as usual, an observation of behaviors and usages … Who has not left behind a…
-
Don’t innovate…
… If the fundamentals of your business are not respected! Anecdotes: How to fail a new concept? The French National Mail has made in recent years a real effort to modernize its offices : a new layout, new in-store signaling,…
-
A Season (or 13) for Shopping: Stores Create More Holidays; Tissues Made for Summer, Pink Irons for Fall
By SARAH NASSAUER http://online.wsj.com/article/SB10001424053111903392904576512321528470768.html?mod=dist_smartbrief The number of impulse purchases fell to 15% of purchases in 2010, from 29% in 2008, according to market-research firm NPD Group. Spring, summer, fall, winter… storage and organization? Most shoppers see the seasons change four times…
-
The critical factors to sustainable growth of a new company: the example of Oracle
Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but…
-
Word of mouth & the internet
Is good old word of mouth (WOM) still valid? Following is a video of a Google-sponsored research Word of mouth & the internet
-
The Monday morning old joke…
Where does a mouse go when it has lost its tail? To a retail shop…
-
Retailers Increasing Mobile And Social Efforts According To Shop.org/Forrester Survey
National Retail Federation – Retailers Increasing Mobile And Social Efforts According To Shop.org/Forrester Survey.
-
80% of Moms have adopted new shopping techniques
80% of Moms have adopted new techniques and plan to continue using them, including spending less, using more coupons and purchasing items when they are on sale.