Category: Customer
-
Don’t innovate…
… If the fundamentals of your business are not respected! Anecdotes: How to fail a new concept? The French National Mail has made in recent years a real effort to modernize its offices : a new layout, new in-store signaling,…
-
A Season (or 13) for Shopping: Stores Create More Holidays; Tissues Made for Summer, Pink Irons for Fall
By SARAH NASSAUER http://online.wsj.com/article/SB10001424053111903392904576512321528470768.html?mod=dist_smartbrief The number of impulse purchases fell to 15% of purchases in 2010, from 29% in 2008, according to market-research firm NPD Group. Spring, summer, fall, winter… storage and organization? Most shoppers see the seasons change four times…
-
Word of mouth & the internet
Is good old word of mouth (WOM) still valid? Following is a video of a Google-sponsored research Word of mouth & the internet
-
Retailers Increasing Mobile And Social Efforts According To Shop.org/Forrester Survey
National Retail Federation – Retailers Increasing Mobile And Social Efforts According To Shop.org/Forrester Survey.
-
80% of Moms have adopted new shopping techniques
80% of Moms have adopted new techniques and plan to continue using them, including spending less, using more coupons and purchasing items when they are on sale.
-
The New Mobile Shopper
The New Mobile Shopper U.S. Research View more presentations from Ogilvy & Mather Worldwide