Emmanuel Aublet

Operations & usage · latest article

Emmanuel Aublet

Emmanuel Aublet · Chief Executive — Retail, Food & Beverage, Franchising

30 years growing, turning around and transforming multi-unit networks, from Subway to Pizza Hut and Just Eat. INSEAD MBA · Paris · emmanuel@aublet.eu · LinkedIn

Key figures
  • 275 → 500+ Subway restaurants in France: network doubled, €200m in sales
  • +14 % sales growth at Pizza Hut France in 2019, after two years of decline
  • ÷ 3 losses at Just Eat France, in one year
  • +50 % conversion rate with the new Pizza Hut e-commerce site
Three proof points

Grow — Subway, France, Belgium & French-speaking Switzerland (2011-2015). Franchise network in France doubled, from 275 to more than 500 restaurants and €200m in sales. New offer and pricing policy in the middle of a restaurant-sector downturn (+3% to +7% in sales and profitability in pilot regions), framework agreements with Elior and Lagardère Services for the first motorway and railway-station restaurants, launch in French-speaking Switzerland and relaunch of the Belgian network.

Turn around — Pizza Hut France, AmRest group (2017-2019). Turnaround of a €70m, 200-employee business: losses cut from -€3m in 2017 to near break-even in 2019, sales from -5.7% to +14%. Digitalisation (e-commerce site, delivery, e-learning, digital marketing), new operations manual, clean-up of the 115-franchisee network and launch of the first fast-casual concept in France. In parallel, managing director of La Tagliatella France.

Transform — Just Eat France (2023-2025). Losses divided by three in one year through redesigned commercial and marketing policies and renegotiated key supplier contracts. Then, following the board’s decision, led the closure of the French business: negotiation of the redundancy plan and execution of the operational and financial plan.

What I bring
  • Network development and franchising — multi-country growth, B2B agreements, acquisitions, franchisee engagement and operational rigour.
  • P&L turnaround — rapid diagnosis, costed action plan, tracked execution, including in the most difficult situations.
  • Digital and operational transformation — e-commerce, platforms, operations manuals, change management.
  • AI applied to decisions — store performance, pricing, supply chain: use cases measured against the P&L, with the right guardrails.
Career
  • 2023-2025 — Managing Director France, Just Eat Takeaway.com
  • 2020-… — Founder, Phormio Consulting: retail strategy advisory, senior advisor (Yoobic, Alloreview), board member of Lucibel (2020-2021)
  • 2016-2019 — President of Pizza Hut France and Managing Director France of La Tagliatella, AmRest group
  • 2011-2015 — Managing Director France, Belgium & French-speaking Switzerland, Subway
  • 2007-2010 — Regional Director Île-de-France, Hygena Cuisines (Nobia group)
  • 2004-2006 — Store Manager, Conforama (PPR group): turnaround, operating profit tripled
  • 1995-2000 — Regional Director Paris & London, SONAB; motorway shops manager, Esso France
  • 1993-1994 — Officer of the watch, French Navy

Education: INSEAD MBA (2001) · ESC Tours
Publication: case study written under the supervision of Manfred Kets de Vries, taught at INSEAD (see the case)

“Who cares about new technologies! New usage is it!” — I wrote that in 2011 on my “Retail & Innovation” blog. It is even truer with AI.