{"id":271,"date":"2026-11-05T11:41:22","date_gmt":"2026-11-05T11:41:22","guid":{"rendered":"https:\/\/aublet.eu\/wordpress\/?page_id=271"},"modified":"2026-11-05T11:54:12","modified_gmt":"2026-11-05T11:54:12","slug":"accueil","status":"publish","type":"page","link":"https:\/\/aublet.eu\/wordpress\/","title":{"rendered":"Accueil"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"546\" src=\"https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet.jpg\" alt=\"Emmanuel Aublet\" class=\"wp-image-270\" style=\"border-radius:8px\" srcset=\"https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet.jpg 546w, https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet-300x300.jpg 300w, https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet-150x150.jpg 150w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<p class=\"wp-block-paragraph\"><strong>Emmanuel Aublet<\/strong><br \/>Directeur g\u00e9n\u00e9ral \u2014 Distribution, Food &amp; Beverage, Franchise<\/p>\n\n\n\n<h1 class=\"wp-block-heading has-x-large-font-size\">D\u00e9velopper, redresser et transformer des r\u00e9seaux multi-sites.<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">30 ans \u00e0 transformer une strat\u00e9gie en r\u00e9sultats sur le terrain, de Subway \u00e0 Pizza Hut et Just Eat \u2014 et aujourd&rsquo;hui, \u00e0 mettre l&rsquo;IA au service des d\u00e9cisions op\u00e9rationnelles.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:emmanuel@aublet.eu\">Me contacter<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/emmanuelaublet\">Mon profil LinkedIn<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">MBA INSEAD \u00b7 Bilingue anglais \u00b7 Paris<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-xx-large-font-size\">275 \u2192 500+<\/h3>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">restaurants Subway en France : r\u00e9seau doubl\u00e9, 200 M\u20ac de CA<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-xx-large-font-size\">+14 %<\/h3>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">de CA chez Pizza Hut France en 2019, apr\u00e8s deux ann\u00e9es de recul<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-xx-large-font-size\">\u00f7 3<\/h3>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">les pertes de Just Eat France, en un an<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-xx-large-font-size\">+50 %<\/h3>\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">de taux de conversion avec le nouveau site marchand Pizza Hut<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Trois preuves<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9velopper \u2014 Subway, France, Belgique &amp; Suisse romande (2011-2015)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Doublement du r\u00e9seau de franchis\u00e9s en France, de 275 \u00e0 plus de 500 restaurants et 200 M\u20ac de CA. Nouvelle politique d&rsquo;offre et de prix en pleine crise de la restauration (+3 \u00e0 +7 % de CA et de rentabilit\u00e9 dans les r\u00e9gions pilotes), accords-cadres avec Elior et Lagard\u00e8re Services pour les premiers restaurants sur autoroutes et en gares, ouverture de la Suisse romande et relance du r\u00e9seau belge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Redresser \u2014 Pizza Hut France, groupe AmRest (2017-2019)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Redressement d&rsquo;une entreprise de 70 M\u20ac de CA et 200 salari\u00e9s : pertes ramen\u00e9es de -3 M\u20ac en 2017 \u00e0 un quasi-\u00e9quilibre en 2019, CA pass\u00e9 de -5,7 % \u00e0 +14 %. Digitalisation (site marchand, livraison, e-learning, marketing digital), refonte du manuel d&rsquo;exploitation, assainissement du r\u00e9seau de 115 franchis\u00e9s et lancement du premier concept fast casual en France. En parall\u00e8le, direction g\u00e9n\u00e9rale de La Tagliatella France.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transformer \u2014 Just Eat France (2023-2025)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pertes divis\u00e9es par trois en un an gr\u00e2ce \u00e0 la refonte des politiques commerciales et marketing et \u00e0 la ren\u00e9gociation des principaux contrats fournisseurs. Puis, \u00e0 la suite de la d\u00e9cision du conseil d&rsquo;administration, conduite de la fermeture de l&rsquo;activit\u00e9 fran\u00e7aise : n\u00e9gociation du PSE et ex\u00e9cution du plan op\u00e9rationnel et financier.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que j&rsquo;apporte<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9veloppement de r\u00e9seau et franchise<\/strong> \u2014 croissance multi-pays, accords B2B, acquisitions, animation et exigence op\u00e9rationnelle envers les franchis\u00e9s.<\/li>\n\n\n<li><strong>Redressement de P&amp;L<\/strong> \u2014 diagnostic rapide, plan d&rsquo;action chiffr\u00e9, ex\u00e9cution suivie, y compris dans les situations les plus difficiles.<\/li>\n\n\n<li><strong>Transformation digitale et op\u00e9rationnelle<\/strong> \u2014 e-commerce, plateformes, manuels d&rsquo;exploitation, conduite du changement.<\/li>\n\n\n<li><strong>IA appliqu\u00e9e aux d\u00e9cisions<\/strong> \u2014 performance des points de vente, prix, cha\u00eene d&rsquo;approvisionnement : des cas d&rsquo;usage mesur\u00e9s au P&amp;L, avec les garde-fous adapt\u00e9s.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Point de vue<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Who cares about new technologies! New usage is it! \u00bb \u2014 j&rsquo;\u00e9crivais cela en 2011. C&rsquo;est encore plus vrai avec l&rsquo;IA.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 para\u00eetre : <strong>L&rsquo;IA dans les r\u00e9seaux B2C : des d\u00e9cisions, pas des d\u00e9mos.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Retrouvez aussi les articles de mon blog <a href=\"https:\/\/aublet.eu\/wordpress\/archives\/\">\u00ab Retail &amp; Innovation \u00bb (2010-2011)<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Parcours<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2023-2025<\/strong> \u2014 Directeur g\u00e9n\u00e9ral France, Just Eat Takeaway.com<\/li>\n\n\n<li><strong>2020-\u2026<\/strong> \u2014 Fondateur, Phormio Consulting : conseil en strat\u00e9gie retail, senior advisor (Yoobic, Alloreview), administrateur de Lucibel (2020-2021)<\/li>\n\n\n<li><strong>2016-2019<\/strong> \u2014 Pr\u00e9sident de Pizza Hut France et directeur g\u00e9n\u00e9ral France de La Tagliatella, groupe AmRest<\/li>\n\n\n<li><strong>2011-2015<\/strong> \u2014 Directeur g\u00e9n\u00e9ral France, Belgique &amp; Suisse romande, Subway<\/li>\n\n\n<li><strong>2007-2010<\/strong> \u2014 Directeur r\u00e9gional \u00cele-de-France, Hygena Cuisines (groupe Nobia)<\/li>\n\n\n<li><strong>2004-2006<\/strong> \u2014 Directeur de magasin, Conforama (groupe PPR) : redressement, r\u00e9sultat d&rsquo;exploitation multipli\u00e9 par 3<\/li>\n\n\n<li><strong>1995-2000<\/strong> \u2014 Directeur r\u00e9gional Paris &amp; Londres, SONAB ; responsable boutiques autoroutes, Esso France<\/li>\n\n\n<li><strong>1993-1994<\/strong> \u2014 Officier chef de quart, Marine nationale<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formation :<\/strong> MBA INSEAD (2001) \u00b7 ESC Tours<br \/><strong>Publication :<\/strong> cas d&rsquo;\u00e9tude \u00e9crit sous la direction de Manfred Kets de Vries, enseign\u00e9 \u00e0 l&rsquo;INSEAD (<a href=\"https:\/\/cases.insead.edu\/publishing\/case?code=11718\">voir le cas<\/a>)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"mailto:emmanuel@aublet.eu\">emmanuel@aublet.eu<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/emmanuelaublet\">LinkedIn<\/a> \u00b7 Paris<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Emmanuel AubletDirecteur g\u00e9n\u00e9ral \u2014 Distribution, Food &amp; Beverage, Franchise D\u00e9velopper, redresser et transformer des r\u00e9seaux multi-sites. 30 ans \u00e0 transformer une strat\u00e9gie en r\u00e9sultats sur le terrain, de Subway \u00e0 Pizza Hut et Just Eat \u2014 et aujourd&rsquo;hui, \u00e0 mettre l&rsquo;IA au service des d\u00e9cisions op\u00e9rationnelles. MBA INSEAD \u00b7 Bilingue anglais \u00b7 Paris 275 \u2192 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-271","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":3,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/271\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}