{"id":312,"date":"2026-11-09T08:26:55","date_gmt":"2026-11-09T08:26:55","guid":{"rendered":"https:\/\/aublet.eu\/wordpress\/accueil-english\/"},"modified":"2026-11-09T08:51:09","modified_gmt":"2026-11-09T08:51:09","slug":"home","status":"publish","type":"page","link":"https:\/\/aublet.eu\/wordpress\/en\/home\/","title":{"rendered":"Home"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-2eebee45 wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"font-weight:600;letter-spacing:0.08em;text-transform:uppercase\">Operations &amp; usage \u00b7 latest article<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-318 post type-post status-publish format-standard hentry category-operations-usage\">\n<h1 class=\"wp-block-post-title has-xx-large-font-size\"><a href=\"https:\/\/aublet.eu\/wordpress\/en\/2026\/11\/wendys-breakfast-optional-simpler-menu\/\" target=\"_self\" >Wendy&rsquo;s makes breakfast optional and trims its menu to win back traffic<\/a><\/h1>\n\n<div class=\"wp-block-post-date has-small-font-size\"><time datetime=\"2026-11-09T07:55:31+00:00\">9 novembre 2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt has-large-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">After several quarters of decline, Wendy&rsquo;s makes breakfast optional for franchisees, drops low-volume items and reworks crew organisation.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/aublet.eu\/wordpress\/en\/2026\/11\/wendys-breakfast-optional-simpler-menu\/\">Read the article<\/a><\/p><\/div>\n<\/li><\/ul><\/div>\n\n\n<\/div>\n\n\n\n<hr class=\"wp-block-separator alignwide has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-2eebee45 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120px\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"546\" height=\"546\" src=\"https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet.jpg\" alt=\"Emmanuel Aublet\" class=\"wp-image-270\" style=\"border-radius:50%;width:110px\" srcset=\"https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet.jpg 546w, https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet-300x300.jpg 300w, https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/emmanuel-aublet-150x150.jpg 150w\" sizes=\"auto, (max-width: 546px) 100vw, 546px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Emmanuel Aublet<\/strong> \u00b7 Chief Executive \u2014 Retail, Food &amp; Beverage, Franchising<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">30 years growing, turning around and transforming multi-unit networks, from Subway to Pizza Hut and Just Eat. INSEAD MBA \u00b7 Paris \u00b7 <a href=\"mailto:emmanuel@aublet.eu\">emmanuel@aublet.eu<\/a> \u00b7 <a href=\"https:\/\/www.linkedin.com\/in\/emmanuelaublet\">LinkedIn<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Key figures<\/summary>\n<ul class=\"wp-block-list\">\n<li><strong>275 \u2192 500+<\/strong> Subway restaurants in France: network doubled, \u20ac200m in sales<\/li>\n\n\n<li><strong>+14 %<\/strong> sales growth at Pizza Hut France in 2019, after two years of decline<\/li>\n\n\n<li><strong>\u00f7 3<\/strong> losses at Just Eat France, in one year<\/li>\n\n\n<li><strong>+50 %<\/strong> conversion rate with the new Pizza Hut e-commerce site<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Three proof points<\/summary>\n<p class=\"wp-block-paragraph\"><strong>Grow \u2014 Subway, France, Belgium &amp; French-speaking Switzerland (2011-2015).<\/strong> Franchise network in France doubled, from 275 to more than 500 restaurants and \u20ac200m in sales. New offer and pricing policy in the middle of a restaurant-sector downturn (+3% to +7% in sales and profitability in pilot regions), framework agreements with Elior and Lagard\u00e8re Services for the first motorway and railway-station restaurants, launch in French-speaking Switzerland and relaunch of the Belgian network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turn around \u2014 Pizza Hut France, AmRest group (2017-2019).<\/strong> Turnaround of a \u20ac70m, 200-employee business: losses cut from -\u20ac3m in 2017 to near break-even in 2019, sales from -5.7% to +14%. Digitalisation (e-commerce site, delivery, e-learning, digital marketing), new operations manual, clean-up of the 115-franchisee network and launch of the first fast-casual concept in France. In parallel, managing director of La Tagliatella France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transform \u2014 Just Eat France (2023-2025).<\/strong> Losses divided by three in one year through redesigned commercial and marketing policies and renegotiated key supplier contracts. Then, following the board&rsquo;s decision, led the closure of the French business: negotiation of the redundancy plan and execution of the operational and financial plan.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>What I bring<\/summary>\n<ul class=\"wp-block-list\">\n<li><strong>Network development and franchising<\/strong> \u2014 multi-country growth, B2B agreements, acquisitions, franchisee engagement and operational rigour.<\/li>\n\n\n<li><strong>P&amp;L turnaround<\/strong> \u2014 rapid diagnosis, costed action plan, tracked execution, including in the most difficult situations.<\/li>\n\n\n<li><strong>Digital and operational transformation<\/strong> \u2014 e-commerce, platforms, operations manuals, change management.<\/li>\n\n\n<li><strong>AI applied to decisions<\/strong> \u2014 store performance, pricing, supply chain: use cases measured against the P&amp;L, with the right guardrails.<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details has-small-font-size is-layout-flow wp-block-details-is-layout-flow\"><summary>Career<\/summary>\n<ul class=\"wp-block-list\">\n<li><strong>2023-2025<\/strong> \u2014 Managing Director France, Just Eat Takeaway.com<\/li>\n\n\n<li><strong>2020-\u2026<\/strong> \u2014 Founder, Phormio Consulting: retail strategy advisory, senior advisor (Yoobic, Alloreview), board member of Lucibel (2020-2021)<\/li>\n\n\n<li><strong>2016-2019<\/strong> \u2014 President of Pizza Hut France and Managing Director France of La Tagliatella, AmRest group<\/li>\n\n\n<li><strong>2011-2015<\/strong> \u2014 Managing Director France, Belgium &amp; French-speaking Switzerland, Subway<\/li>\n\n\n<li><strong>2007-2010<\/strong> \u2014 Regional Director \u00cele-de-France, Hygena Cuisines (Nobia group)<\/li>\n\n\n<li><strong>2004-2006<\/strong> \u2014 Store Manager, Conforama (PPR group): turnaround, operating profit tripled<\/li>\n\n\n<li><strong>1995-2000<\/strong> \u2014 Regional Director Paris &amp; London, SONAB; motorway shops manager, Esso France<\/li>\n\n\n<li><strong>1993-1994<\/strong> \u2014 Officer of the watch, French Navy<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Education:<\/strong> INSEAD MBA (2001) \u00b7 ESC Tours<br \/><strong>Publication:<\/strong> case study written under the supervision of Manfred Kets de Vries, taught at INSEAD (<a href=\"https:\/\/cases.insead.edu\/publishing\/case?code=11718\">see the case<\/a>)<\/p>\n<\/details>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u00ab\u00a0Who cares about new technologies! New usage is it!\u00a0\u00bb \u2014 I wrote that in 2011 on my <a href=\"https:\/\/aublet.eu\/wordpress\/en\/archive\/\">\u00ab\u00a0Retail &amp; Innovation\u00a0\u00bb<\/a> blog. It is even truer with AI.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Operations &amp; usage \u00b7 latest article Emmanuel Aublet \u00b7 Chief Executive \u2014 Retail, Food &amp; Beverage, Franchising 30 years growing, turning around and transforming multi-unit networks, from Subway to Pizza Hut and Just Eat. INSEAD MBA \u00b7 Paris \u00b7 emmanuel@aublet.eu \u00b7 LinkedIn \u00ab\u00a0Who cares about new technologies! New usage is it!\u00a0\u00bb \u2014 I wrote that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-312","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/comments?post=312"}],"version-history":[{"count":3,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/312\/revisions"}],"predecessor-version":[{"id":323,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/pages\/312\/revisions\/323"}],"wp:attachment":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/media?parent=312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}