{"id":137,"date":"2011-05-19T07:47:33","date_gmt":"2011-05-19T07:47:33","guid":{"rendered":"http:\/\/aublet.eu\/wordpress\/?p=137"},"modified":"2011-05-19T07:52:32","modified_gmt":"2011-05-19T07:52:32","slug":"brick-mortar-ce-quil-reste-a-faire","status":"publish","type":"post","link":"https:\/\/aublet.eu\/wordpress\/2011\/05\/brick-mortar-ce-quil-reste-a-faire\/","title":{"rendered":"Brick & Mortar : ce qu’il reste \u00e0 faire…"},"content":{"rendered":"

\u00ab\u00a0Il ne reste plus qu’\u00e0\u00a0\u00bb :<\/p>\n

– faire entrer l’internet mobile dans les magasins,
\n– assurer une parfaite coh\u00e9rence marketing et commerciale entre le click et le mortar,
\n– faire int\u00e9grer le changement par les \u00e9quipes en magasin…<\/p>\n

Les sites des enseignes traditionnelles comblent leur retard sur les pure players<\/a><\/p>\n

Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Il ne reste plus qu’\u00e0\u00a0\u00bb : – faire entrer l’internet mobile dans les magasins, – assurer une parfaite coh\u00e9rence marketing et commerciale entre le click et le mortar, – faire int\u00e9grer le changement par les \u00e9quipes en magasin… Les sites … Continuer la lecture →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,9,1],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-change-management","category-click-mortar","category-non-classe"],"_links":{"self":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":8,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/posts\/137\/revisions\/147"}],"wp:attachment":[{"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aublet.eu\/wordpress\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}