Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but rather as a permanently evolving cycle: what comes after Phase VII could be \u201cSurvival\u201d or \u201cGrowth Orientation\u201d or \u201cDecline\u201d\u2026<\/span><\/h1>\n![\"\"](\"https:\/\/aublet.eu\/wordpress\/wp-content\/uploads\/Diapositive1.jpg\" "\\"factors")
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Phases I & II:<\/span> \u201cExistence and Survival\u201d<\/em> – 1977 sees the creation of Oracle; the key factor are the drive of its founder, Larry Ellison and the financing secured by a few loyal customers (CIA, Navy Intelligence)<\/span><\/h1>\n<\/div>\nPhases III & IV:<\/span> \u201cProfitability, Stabilization and Growth orientation\u201d<\/em> – The \u201cGo for the Gold\u201d strategy; in order to win crucial market shares, sales are pushed beyond any control.<\/p>\nPhase V:<\/span> \u201cRapid Growth\u201d<\/em> – The 1989 receivables panic: the entrepreneur\u2019s ability to act is becoming a liability; planning, structures and systems are then crucial: only a seasoned manager can create and implement them. Larry Ellison has to delegate its power to Ray Lane.<\/p>\nPhase VI:<\/span> \u201cMaturity and Decline\u201d<\/em> – The 90\u2019s see the explosion of the market capitalization of Oracle; Larry Ellison becomes one of the richest person on Earth.<\/p>\nPhase VII:<\/span> \u201cRegeneration\u201d<\/em> \u2013 1999, Larry Ellison is taking control again and Ray Lane leaves the company.\u00a0Oracle enters new markets and unpredictable future; it needs again an entrepreneur, i.e. Larry, to lead it in the future. The structures and systems are in place and the cash flows are stable; a new orientation is to be found.<\/p>\n <\/p>\n
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Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but … Continuer la lecture
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Phases I & II:<\/span> \u201cExistence and Survival\u201d<\/em> – 1977 sees the creation of Oracle; the key factor are the drive of its founder, Larry Ellison and the financing secured by a few loyal customers (CIA, Navy Intelligence)<\/span><\/h1>\n<\/div>\nPhases III & IV:<\/span> \u201cProfitability, Stabilization and Growth orientation\u201d<\/em> – The \u201cGo for the Gold\u201d strategy; in order to win crucial market shares, sales are pushed beyond any control.<\/p>\nPhase V:<\/span> \u201cRapid Growth\u201d<\/em> – The 1989 receivables panic: the entrepreneur\u2019s ability to act is becoming a liability; planning, structures and systems are then crucial: only a seasoned manager can create and implement them. Larry Ellison has to delegate its power to Ray Lane.<\/p>\nPhase VI:<\/span> \u201cMaturity and Decline\u201d<\/em> – The 90\u2019s see the explosion of the market capitalization of Oracle; Larry Ellison becomes one of the richest person on Earth.<\/p>\nPhase VII:<\/span> \u201cRegeneration\u201d<\/em> \u2013 1999, Larry Ellison is taking control again and Ray Lane leaves the company.\u00a0Oracle enters new markets and unpredictable future; it needs again an entrepreneur, i.e. Larry, to lead it in the future. The structures and systems are in place and the cash flows are stable; a new orientation is to be found.<\/p>\n <\/p>\n
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Tweet<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but … Continuer la lecture
Phase V:<\/span> \u201cRapid Growth\u201d<\/em> – The 1989 receivables panic: the entrepreneur\u2019s ability to act is becoming a liability; planning, structures and systems are then crucial: only a seasoned manager can create and implement them. Larry Ellison has to delegate its power to Ray Lane.<\/p>\n Phase VI:<\/span> \u201cMaturity and Decline\u201d<\/em> – The 90\u2019s see the explosion of the market capitalization of Oracle; Larry Ellison becomes one of the richest person on Earth.<\/p>\n Phase VII:<\/span> \u201cRegeneration\u201d<\/em> \u2013 1999, Larry Ellison is taking control again and Ray Lane leaves the company.\u00a0Oracle enters new markets and unpredictable future; it needs again an entrepreneur, i.e. Larry, to lead it in the future. The structures and systems are in place and the cash flows are stable; a new orientation is to be found.<\/p>\n <\/p>\n <\/p>\n Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but … Continuer la lecture