Innovation in a commodity world

Hats off to Lotus…

 

No, not the sports cars: the manufacturer of toilet paper, proving that innovation can hide at the center of a roll of toilet paper ……

 

Everything stems from, as usual, an observation of behaviors and usages … Who has not left behind a empty toilet paper tube???

 

Apart from recycling them into fine arts…

http://www.espritrecup.fr/index.php/Idees_recup_par_materiau/Carton/Les_rouleaux_en_carton.html

 

There were no solutions and empty tubes piled up……..

 

Until the Aquatube by Lotus appeared: the first tube that degrades into water and will be flushed down the drain!

http://www.aquatube.fr/fr/home.aspx

 

Remains to be seen whether this can have an impact on sales…

 

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