A propos Emmanuel Aublet

After 15 years in retail management, I am fascinated by the coming e-revolution in retail; technology is irrelevant in itself but for what it brings to user experience! Change management, improved sell scenarios, customer experience are topics I will share thoughts and ideas about on this blog. Emmanuel Aublet

The critical factors to sustainable growth of a new company: the example of Oracle

Oracle doubled its sales eleven of the first twelve years of its existence; this amazing growth went through various stages illustrated by the following graph; it should not be read as a linear process from Phase I to VII, but rather as a permanently evolving cycle: what comes after Phase VII could be “Survival” or “Growth Orientation” or “Decline”…

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